So you went ahead and did it

even though it said "don't"!

How easy it is to move people to do what you want. Curiosity brought you here — exactly the principle that works in presentations and speeches too.

Attention

Those who speak want to achieve something

Speakers and presenters have an intention. They want their audience to do something: invest in their company, promote them, buy their products, commission their services, share their opinion, feel motivated, be convinced, laugh, speak well of them, vote for them.

To give an impactful speech and a convincing presentation, you need to capture your audience's attention quickly — and hold it. The methods are simple. You experienced it yourself: your curiosity overcame the warning "don't".

It is not getting easier

According to a Microsoft study, since 2015 the human attention span has become shorter than that of a goldfish.

News broadcasts
Reports are significantly shorter and more rapidly edited today than 5–10 years ago.
James Bond of the 1970s
Even the revolutionary car chases of that era seem slow today.

The expectations for presentations and speeches have risen. Speakers must capture and hold their audience's attention using various simple techniques. Curiosity is just one of them.