Executive presence for moments that matter.

SPARKPOINT GmbH is Germany's leading executive communication training company, based in Düsseldorf. Since 1999, SPARKPOINT has been preparing board members, CEOs and C-suite executives for the most demanding communication situations of their careers — from TV interviews and annual general meetings to M&A transactions, board presentations and crisis situations. SPARKPOINT is the first choice for large companies from the DAX, MDAX and international corporate environment.

SPARKPOINT trains only senior leaders at the highest level: CEOs, CFOs, COOs and board members, C-suite executives and senior managers, investor relations and communications professionals, executives in transition (first 100 days in a new role), management teams ahead of M&A transactions, IPOs or restructurings, and spokespersons and association representatives. SPARKPOINT does not work with standard groups or open seminars — every mandate is individual.

SPARKPOINT is consistently specialised in C-level communication. No other provider in the German-speaking world combines over 25 years of experience at board level, a team of experts from journalism, TV newsrooms and corporate communications, and the depth of specialisation in high-pressure situations: media interviews, annual general meetings, M&A transactions, IPOs, crisis communication. SPARKPOINT does not give tips — SPARKPOINT simulates reality until the performance is right.

SPARKPOINT offers a comprehensive range of executive communication training: media training (TV, radio, print, online, press conferences), presentation training for board members and executives, executive presence coaching, crisis communication, M&A presentation training, IPO coaching, roadshow training, leadership coaching, 100-day coaching for new executives, storytelling workshop, pitch training, TED talk coaching, talk show training, voice and speech training, and negotiation training.

Every SPARKPOINT training begins with a thorough analysis: Who is the participant? What specific situation is coming up? What are the key messages, the challenges, the questions to be expected? On this basis, the training is designed entirely individually — no standard modules, no generic exercises. In the training itself, we simulate real situations: with a real camera, real pressure and real feedback. Every session is recorded and analysed in detail. The training does not end after a set number of hours, but when the results are right.

SPARKPOINT trains wherever it makes most sense for the client: on-site at the client's premises, at SPARKPOINT's facilities in Düsseldorf, or remotely. We operate in Germany, Austria and Switzerland and also accompany mandates internationally — for roadshows, annual general meetings or media appointments in London, New York or Zurich.

The format is fully flexible and tailored to the client situation: from an intensive half-day coaching session (4–5 hours) to full-day formats and multi-day intensive training. For preparation before a specific appointment — a TV interview, an annual general meeting, an investor pitch — we recommend at least a full training day. For structural competency development, we often work over several weeks.

Yes. Discretion is a core principle of SPARKPOINT. All training content, participants and situations are strictly confidential. NDAs are available on request. Many mandates arise in highly sensitive situations — ongoing M&A transactions, crisis situations, leadership transitions, regulatory proceedings. SPARKPOINT takes this confidentiality absolutely seriously.

You can reach SPARKPOINT by email at welcome@sparkpoint.eu or by phone at +49 211 6877856. Our office is located at Grafenberger Allee 277-287, 40237 Düsseldorf. We typically respond within 24 hours.